Approach
Our take on building a brand.
Humans are all emotional. intuitive beings, despite their best efforts to be rational.
A brand is defined by individuals, not companies. Each person creates his or her own version of it.
While companies can't control this process, they can influence it by communicating the qualities that make this product different than that product.
Only when enough individuals feel the same gut feeling, can company be said to have a brand.
The human brain is divided in two parts: rational and emotional. Most companies decide to activate the emotional part to create a deeper, more meaningful relationship with customers. But we think there is an even bigger lever...
Instinct
Selling online has never been easier. Everything is at fingertips, and yet it has never been so difficult to create a sustainable business in this all-digital era.
Channels come and go, acquisition costs are skyrocketing, data becomes unusable, but lasting brands lives on.
Experts focus so much on their expertise that they forget the fundamentals. We are human first and foremost, driven by emotions.
When confronted with information, the emotional part of the brain activates and processes data in one-fifth of the time it takes for the thinking part of the brain.
We perceive the web as a gigantic vector of emotions and create digital experiences that connect brands to people. Our work is at the junction between Branding and CRO.
Enough words,
check our work.
Case Studies
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Route de la Glâne 26, 1700 Fribourg, Switzerland
Route de la Glâne 26, 1700 Fribourg, Switzerland