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Your eCommerce
full-service Agency.

We build state-of-the-art fashion, lifestyle, luxury online stores by creating award-winning websites & digital experiences. Melriver is the go-to partner for headless Shopify (Plus) solutions.

Over the years, we have curated an international team of experts, united by the same intention — to create outstanding experiences that take both branding and conversion goals into consideration.

Your brand is not what you say it is.

Humans are all emotional, intuitive beings, despite their best efforts to be rational.
A brand is definied by individuals, not companies, markets or so called general public. Each person creates his or her own version of it.

While companies can’t control this process, they can influence it by communicating the qualities that make this product different than that product. Only when enough individuals feel the same gut feeling, can company be said to have a brand.

The Human brain is divided in a rational and an emotional part. Most companies decide to work on the emotional part to create a deeper and more meaningful relationship with customers.

But we think that emotion is just a small part that hides a bigger lever: Instinct. We believe that the more a message works on an instinctive level, the more we talk to the hearts of humankind.



An agency that isn’t one.

We’re a startup studio based in Switzerland. We are born entrepreneurs who build our own brands since 2014.

Discover our Startup Studio

From its inception, Melriver was designed by serial entrepreneur Mehdi Izemmour who created the company to unify its various brands under a single entity.

We are a team whose very essence is entrepreneurship, with a constantly evolving experience where we create, grow and exit direct-to-consumer brands in an endless loop.

We’re Shopify Experts, with over 8 years of experience in creating delightful, highly convertable and brand friendly experiences.

Take a look at our services

Since our first adventures in 2013, our stores are powered by Shopify. We have built dozens of online stores on this CMS and were officially certified Shopify Experts in 2020.