Shopify checkout
Melriver Checkout
Where the customer pays
Shopify checkoutA separate checkout page, after the product page and the cart.
Melriver CheckoutInside the funnel page, with no cart and no redirect. The same design from the ad to the payment.
After the payment
Shopify checkoutThe sale ends on the thank-you page. An upsell app such as AfterSell can add one page of offers after payment, within Shopify’s strict limits.
Melriver CheckoutOffers one after another, as many as the funnel needs, chosen by what was just bought. Each one is a single tap, without typing the card again.
The price on screen
Shopify checkoutShopify recalculates the cart at checkout, so currency or discount rules can make the total differ from the page.
Melriver CheckoutThe customer pays the exact price the page shows, gifts and offers included.
Subscriptions
Shopify checkoutRun through a subscription app on top of the store.
Melriver CheckoutRun on Stripe. Moving from a 30-day to a 90-day plan is one tap after payment, and every renewal lands in Shopify as an order.
Ad tracking
Shopify checkoutThe purchase is seen by browser pixels on Shopify’s checkout page. On one funnel that redirected to Shopify, 35% of orders arrived without their campaign tag, all of them from iPhone in-app browsers.
Melriver CheckoutPurchases are sent to Meta from our server, deduplicated, and sent again automatically if a call fails. Campaign tags never leave the page.
What you can test
Shopify checkoutMostly fixed layout. Plus stores get more room through checkout extensions.
Melriver CheckoutEverything: the layout, the payment step, which offers appear, in what order and at what price.
Your team
Shopify checkoutOrders in Shopify.
Melriver CheckoutOrders in Shopify too, one order per purchase with every offer on it. Warehouse, emails and reports work exactly as before.