Expertise

Melriver Checkout

The checkout that keeps selling after the payment.

Our own checkout, built into your funnel and running on your Stripe account. The customer pays without leaving the page, adds more with one tap once they have paid, and every purchase lands in Shopify as a single order.

Illustration with sample products and prices.

+13.7%order value from offers after payment, measured on one of our funnels
1 tapto accept an offer, with no card to type again
0redirects between the page that sells and the payment
1 orderin Shopify for each purchase, every offer included
01The moment that matters

Shopify ends the sale when your customer is most ready to buy again.

A customer who has just paid trusts you more than at any other moment: the decision is made and the card is out. Shopify’s checkout closes the order right there and shows a thank-you page. Ours keeps the conversation going for a few seconds, with offers chosen for what they just bought.

With Shopify’s checkout

Order value$59

  1. AdMeta, TikTok, Google
  2. Product pageAdd to cart
  3. CartOne more page before paying
  4. PaymentShopify checkout
  5. Upsell appAfterSell or similar, one page after paymentVery restricted
  6. Thank-you pageThe sale ends here

With Melriver Checkout

Order value$103

  1. AdMeta, TikTok, Google
  2. Funnel pagePayment right on the page, no cart
  3. Upsells, one after anotherAs many as the funnel needs

    1. 160-day refillAccepted+$44
    2. 2Travel caseDeclined$0
    3. 3Kit for a friendDeclined$0
  4. One Shopify orderEvery accepted offer in it

Sample purchase: a $59 starter kit. Each offer appears once the previous one is answered, in one tap and without typing the card again.

02The economics

Your ads pay for the first sale. Every offer after it keeps its full margin.

On paid traffic the first order carries the whole cost of finding the customer. Once the product and the ads are paid for, a funnel keeps a thin slice of each order. An offer accepted after payment costs no media at all, so everything above its product cost goes straight to profit.

So a modest rise in order value moves profit per order several times more. Move the gauges to your own figures.

+48%profit per order
Today
With offers
  • Product cost
  • Ads
  • Profit
  • Profit from offers
Extra profit a month
Extra profit a year
Extra revenue a month

An estimate. Offers are assumed to carry your usual gross margin; payment fees are left out. Your result depends on your offers and your audience.

03One purchase, step by step

About ten seconds for the customer. Four things happen.

Step 1 of 4

Pay on the page

The payment sits right under the offer, on the page the ad sent them to. Apple Pay and Google Pay take one touch; a card goes into Stripe’s own secure fields. 3D Secure only appears when the bank asks for it.

  • No redirect, no second page to load
  • The price on screen is the price charged
Step 2 of 4

One tap for each offer

Right after payment, a short sequence of offers picked for what was just bought: a refill, an upgrade from 30 to 90 days, a product that goes with it. Stripe saved the card for this purchase with the customer’s consent, so each yes is a single tap.

  • Offers chosen by product, price and plan
  • Declining is one tap too, and costs nothing
Step 3 of 4

One order in Shopify

The first purchase and every offer accepted after it become a single Shopify order. Gifts arrive as their own lines at $0, so stock and picking stay right. Your warehouse, your emails and your reports see an ordinary order.

  • One parcel, one confirmation email
  • Renewals of a plan create their own orders
Step 4 of 4

The sale reaches your ads

The purchase goes to Meta from our server with its full value, offers included, and one shared ID so it is never counted twice. Campaign tags never leave the page, and a call that fails is sent again automatically every fifteen minutes.

  • Meta learns from the real order value
  • Works when in-app browsers drop the pixel
04Next to Shopify’s checkout

Shopify’s checkout is built for a store. Ours is built for a funnel.

Shopify checkout
Melriver Checkout
Where the customer pays
Shopify checkoutA separate checkout page, after the product page and the cart.
Melriver CheckoutInside the funnel page, with no cart and no redirect. The same design from the ad to the payment.
After the payment
Shopify checkoutThe sale ends on the thank-you page. An upsell app such as AfterSell can add one page of offers after payment, within Shopify’s strict limits.
Melriver CheckoutOffers one after another, as many as the funnel needs, chosen by what was just bought. Each one is a single tap, without typing the card again.
The price on screen
Shopify checkoutShopify recalculates the cart at checkout, so currency or discount rules can make the total differ from the page.
Melriver CheckoutThe customer pays the exact price the page shows, gifts and offers included.
Subscriptions
Shopify checkoutRun through a subscription app on top of the store.
Melriver CheckoutRun on Stripe. Moving from a 30-day to a 90-day plan is one tap after payment, and every renewal lands in Shopify as an order.
Ad tracking
Shopify checkoutThe purchase is seen by browser pixels on Shopify’s checkout page. On one funnel that redirected to Shopify, 35% of orders arrived without their campaign tag, all of them from iPhone in-app browsers.
Melriver CheckoutPurchases are sent to Meta from our server, deduplicated, and sent again automatically if a call fails. Campaign tags never leave the page.
What you can test
Shopify checkoutMostly fixed layout. Plus stores get more room through checkout extensions.
Melriver CheckoutEverything: the layout, the payment step, which offers appear, in what order and at what price.
Your team
Shopify checkoutOrders in Shopify.
Melriver CheckoutOrders in Shopify too, one order per purchase with every offer on it. Warehouse, emails and reports work exactly as before.
05What changes for you
No new media
Order valueone of our funnels

+13.7%from offers after payment

Checkout only
With offers
Offers after paymentOn
01

More revenue from the same traffic

Offers after payment raised order value by 13.7% on one of our funnels, with no new media behind it.

Full value, offers included
Purchaseorder #1042
Serverord_1042_7f3c$103.00Counted
Browserord_1042_7f3c$103.00Merged
Acceptance per offerUpdated daily
02

Numbers you can trust

Purchases reach Meta from our server at full value, with one shared ID so nothing is counted twice. Dashboards show acceptance per offer, daily.

Pick what to test
A/B testoffer after paymentRunning
A50%Refill, 60 days$44.00
B50%Refill, 60 days$39.00
Winning bar set before the data comes in
03

Freedom to test the money step

Prices, bundles, gifts, the order of offers and the payment layout can all be tested, with the winning bar set before data comes in.

Same Shopify admin
OrdersShopifyTap an order

Starter kit and refill, one order, one parcel

  • Email
  • Fulfilment
  • Reports
  • Your Stripe
04

Nothing to retrain

Your team stays in Shopify. Orders, emails, fulfilment and reporting work as before, and the money lands in your own Stripe account.

One tap after payment
Planstarter kitOn Stripe
Each renewal creates its Shopify order1 order
05

Subscriptions that sell themselves up

Plans live on Stripe. Right after payment, moving from 30 to 90 days is one tap, and each renewal creates its own Shopify order.

A retry never charges twice
Delivery logorder #1042
  1. 01Charge pay_1042Paid once
  2. 02Shopify did not answerRetried
  3. 03Free gift not matchedNot blocking
  4. 04Order ord_1042Created once
  5. 05Event ord_1042_7f3cCounted once
Unique keys
06

Built so a sale is never lost

Unique keys on every charge and order, on three layers. Automatic retries, and an unmatched product line never blocks the order. Tested with a real payment before launch.

06Questions we get
Does it replace Shopify?

No. Shopify stays your store, your catalogue, your stock and your order system. Melriver Checkout takes the payment inside your funnels and writes every order back to Shopify. Your store’s own checkout keeps working for everyone who shops the store directly.

Where does the money go?

To your own Stripe account. We connect to it with a restricted key, and payouts follow your usual Stripe schedule. We never hold your funds.

Is it secure?

Card details are entered into Stripe’s own fields and never touch our servers. Stripe is certified PCI DSS Level 1 and handles 3D Secure when a bank asks for it.

Which payment methods?

Cards, Apple Pay and Google Pay out of the box, with prices set per currency.

How are offers after payment possible?

When the customer pays, Stripe saves their card for this purchase with their consent. Each offer that follows is a single tap that charges that saved card. There is no second form, which is why acceptance is far higher than for an offer that asks for the card again.

What happens if something fails?

Every payment and every order carries a unique key, on three separate layers, so a retry can never charge twice or create a duplicate order. If Shopify or Meta is briefly unavailable, the order or the event is sent again automatically.

Can we try it on part of the traffic first?

Yes. We can split the traffic between your current checkout and Melriver Checkout, and read the difference in revenue per visitor before moving everyone over.

Your funnel already sells. Let it sell twice.

Put it on your funnel

How a project starts

  1. We map your offers and products, then connect your Stripe and Shopify accounts.
  2. A real low-value payment runs end to end, offers and Shopify order included, before any ad spend goes behind it.
  3. Part of your traffic moves first, and revenue per visitor decides the rest.